11.23.2019 Self-promotion Saturday

Not really a post that I’ll do again any time soon, but I’ve been trying to add images to my FineArtAmerica account lately.  I am not terribly conscientious about promoting my images as a possible source of income but as I near retirement, still a few years away, Mary Beth is reminding me that I’d appreciate another source of cash for future photography endeavors including eventually replacing equipment which gets more expensive by the month. So I’ll be adding images on a regular basis and then updating the website will follow, or intersperse, as I review my archives. It’s been kind of embarrassing when I meet someone and they ask for my card and I have to preface it with tardiness explanations.  Wish I could afford an office assistant.  🙂 My links are in the right margin.

I’m told that it’s not unusual for artist types to fail at promoting one’s work.  If that’s the case I could be the poster boy for that malady.  😉

About Steve Gingold

I am a Nature Photographer with interests in all things related. Water, flowers, insects and fungi are my main interests but I am happy to photograph wildlife and landscapes and all other of Nature's subjects.
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38 Responses to 11.23.2019 Self-promotion Saturday

  1. Your photos are beautiful. Fine Art America is a great venue.

    Liked by 1 person

  2. A few artists are financially successful but my impression is that a talent for art and a talent for business aren’t generally found in the same person.

    Liked by 2 people

    • Yeah, not many people are good at both. A friend who is an excellent wildlife photographer was selling occasionally but not enough for a living. His partner came along, a great promoter, and she has him in shops all over New England as well as his own shop which is doing very well too. That’s why I mentioned wishing I could afford an assistant.

      Liked by 2 people

  3. babsje says:

    Really striking photo in your post today. A book that I found with some valuable insights was written by Alain Briot. The title is something similar to mastering the art of marketing fine art photography. Worth finding. Good luck. Best, Babsje

    Liked by 1 person

  4. Leya says:

    I know it is difficult – but your photos are all great!

    Liked by 1 person

  5. Todd Henson says:

    I think self-promotion comes naturally to very few of us, so we most often have to force ourselves to do it. But your work is worth it, so I whole-heartedly support it!

    And I agree with babsje about Alain Briot’s books, Marketing Fine Art Photography and How Photographs are Sold. Both are good reads (especially the 1st), though it’s not always easy for some of us to follow their advice (is that self-incrimination? :-)).

    Liked by 1 person

    • It might be self-incriminating and if it is we share each others company in that. 🙂

      I have a couple of his books and someone once gave me another that was in the form of an e-book. My first like that was by John Shaw and I have a video of his about marketing as well. Or at least I did.

      I’ve done local gallery shows and made a few sales but nothing to convince me that I’ll get “slightly well-off” from it. Those who I know locally make most of their money doing art and craft shows every weekend. It’s demanding but one of them has actually supported his family doing it.


  6. Stunning photograph. I’m going to look up the book, being in a similar position myself. Being the artist and being the promoter are two different hats and I think one has to sometimes take one off in order to wear the other.

    Liked by 1 person

  7. Eliza Waters says:

    I’m not sure if I’ve ever seen a white Mocassin flower. This one is a beauty!
    Humility is a virtue impressed upon us at an early age, so no wonder it is hard to do self-promotion! Your work does merit a wider audience.

    Liked by 1 person

    • These were actually found in the Baxter State Park area in Maine a few years ago. But I have found the white form of pink lady’s slippers locally and would be glad to show you next May if you’d like. There is one reliable spot in North Amherst and a less reliable one in Shutesbury.
      I wish I could assign my reticence to humility but, while I am most certainly humble 🙂 , it is more a needing a kick in the butt thing. I have managed to get published a few times as a result of the website and a couple of leads but none of that happened because of promotion.
      Thank you for the kind words, Eliza. 🙂

      Liked by 2 people

  8. Gallivanta says:

    The two blooms in this photo are beautiful. To me, they look like humble supplicants asking to be excused for their poor efforts at self-promotion! Self-promotion is hard and requires almost more attention than the art itself. I think that’s why agents were invented. 🙂

    Liked by 1 person

  9. shoreacres says:

    I’ve been lousy at following my own advice, and even worse at taking the advice Chase Jarvis once offered, but at least I’ve written about his paradigm. I just enjoyed reading about it again. Maybe you’ll enjoy it, too. And maybe once I’m past this move it will finally get me off my butt.

    Liked by 1 person

    • Thanks for the link and i will read it in a few. I was surprised to not see a comment as I am sure we have been in touch since before 2014 but I guess not. There’ll be a comment soon.
      That sounds familiar. I am always saying I need to do this or that and then I throw myself into promoting my work in some manner. But there is always something else. Even though I am woefully behind in my keywording and archiving I just decided to start uploading and doing what needs to be done for each individual image as it goes.


    • He gave good advice. But it is a little more difficult to get folks, editors or consumers, to part with their cash and rejection is a hard lesson to absorb and overcome. For me that is the most daunting issue, asking someone to part with their money for something I have created with what I perceive as having value. And the whole market for photography has changed with so many willing to give away their photographs for the few dollars that are being offered.

      Liked by 1 person

      • shoreacres says:

        “Asking someone to part with their money for something I perceive as having value” —

        Actually, that was the hardest lesson I had to learn when I began my own business. Underbidding was an issue for a while, and every time I decided to raise my hourly price, I was conflicted. I knew how many hours were involved in something like stripping and revarnishing a set of louvered doors, but looking at my bid price for those jobs still made me quiver. Eventually, I figured out that my customers weren’t even blinking, and they were paying happily, because I was providing a service they wanted, and couldn’t — or didn’t want to — provide for themselves.

        There are parallels here, I think.

        Liked by 1 person

      • I had the same problem when I started my refinishing business. I always thought that I got every job I looked at because I sold myself as a good finisher but maybe it was that my price was below the others. At least no one ever told me that they guess they got what they paid for.

        Liked by 1 person

  10. Beautiful photo. The flower and over all feel of this one is pristine. maybe because of the white/ I wish you success in selling your photographs. They are all superior.

    Liked by 1 person

  11. bluebrightly says:

    What I’ve found in retirement is that I’m so happy to have the time to get out and photograph as much as I want, and to work on those photos, that I don’t get much else done. I’ve thought about it and made the choice not to put effort into marketing or getting my work “out there” in any way other than blogging, for now. Marketing takes lots of time and energy and I’ve decided that’s not the way I want to spend my time. I keep a Fine Art America site going, barely, in case someone wants to buy something but it’s very rare that anything sells there. If you find a magic formula for marketing yourself that brings in money without taking half your time away from everything else – tell me about it! 😉

    Liked by 1 person

    • Just followed you on FAA. I have a similar outlook made necessary, to a point, by still working. But that’s just a convenient excuse as plenty of other photographers pursue some sort of financial gains from their images while holding down a day job…or two. There are no easy paths to success, unless one can convince the world that they are as profound a photographer as oh let’s say a Gursky. Apparently he has the marketing secret. Poor guy is so easily targeted. 🙂
      I’d like to think that, once retired, I’ll be able to more aggressively follow a path to increased sales but by the time that comes I’ll probably no longer have the energy to do so.
      But we do our photography for the love of it and the love of nature so money should be secondary if we can afford that outlook.

      Liked by 1 person

  12. That is a gorgeous image, Steve!

    Liked by 1 person

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